With the evolution of technology, modern mobile devices are capable of going hand in hand with computers. In addition to that, you can carry mobile devices in your pockets. With that, most people are now doing all their tasks on their mobile devices, from ordering food to paying bills.
For such reason, many online businesses have concentrated their efforts to make their websites mobile-friendly through producing high-quality mobile content. With that, the best SEO specialist uses that strategy to allow websites to rank week on Google through mobile-first indexing. Through this, Google prioritises the mobile version compared to the desktop version when it comes to ranking and indexing. If you are an online business owner, you may be questioning what these practices can help your website rank higher. This article will help you learn some of their practices.
When it comes to desktop sites, small, interactive buttons are acceptable since users have a mouse to click them. However, mobile devices require slightly different treatment.
The buttons for mobile pages must be larger and easier for fingers to click on. What an SEO specialist does is that customise the layout to aid users scroll and click through with ease.
Video and image visibility and accessibility for mobile devices must be double-checked.
If your video player isn't responsive and optimised for mobile devices, the video may load to full-screen size, making it too large for users to view.
To verify this, you need to visit your website on a mobile device and view the content. If there are unusual errors that need to be fixed, you should be able to quickly locate them.
In the mobile-first index, Google views your mobile site as the primary source of content.
So for a responsive site, you won't see any fluctuations in rankings once the switch happens. In this ideal scenario, the user will adapt to any device they're on since you'll be using only one URL.
However, if you don't have a responsive site, you'll at least need to make sure that your primary content exists on your mobile site to avoid any negative repercussions.
Since Google releases guidelines throughout the year with more than 500 tweaks, compliance can be challenging. One option you can choose is to hire an SEO company.
Metadata provides hints to search engines about the content on a page. When considering looking for SEO specialist, make sure that both know that metadata must be present on both versions of the site. Simple precautions like similar titles and meta descriptions on all pages across both versions of your WordPress can go a long way.
It's not enough to verify your desktop website alone on the Google Search Console for mobile-first indexing for WordPress. You are required to submit the mobile version of your WordPress to Google Search Console for it to be verified.
There are several tactics to focus on to be ready for the mobile-first index. If you want to achieve higher rates of conversion and overall user experience, you need to start with the speed of your site on mobile. If you want help, you can hire an SEO specialist company.
According to Think with Google, 85% of customers start a purchase on one device and finish it on another (or in-store). How can we move beyond that and create a better checkout process on a mobile device? Another way to help boost the speed of the process and lower the conversion barriers is to simplify the checkout process. If you are looking for SEO specialist, make sure they know how to implement this.
When mobile design first burst onto the scene, it was helpful to block certain resources, including CSS, JavaScript, and images. Some of these elements could often lead to slow loading as well as display issues, and it made more sense to hide them from GoogleBot on mobile.
Today, however, the landscape has changed. Smartphones are, in many cases, more powerful than the computers owned by users. Modern smartphones have faster processors, larger memory, and better capacity to run high demand applications or files.
Google's smartphone GoogleBot can also handle all of these elements. So if they can handle it, make sure you show them everything. That way, Google can categorise your content and rank it appropriately.
When you optimise your website for both desktop and mobile version, your chance of attracting and retaining customers will increase. To increase your chance, you can also hire an SEO specialist to improve your website's overall quality better. If you do this, you will get ahead of your competitors and ensure that your ranking will not drop.